February 8, 2010

"New Stars in the East": Intel Presents its New Processors in Central Asiaand South Caucasus 

Collaboration between the world IT giant and Armenia has good perspectives


By Gourgen James Khazhakian


Many of those people who used a PC (especially that of previous generations) at least a couple of times, must remember that in the past, there was a special "Turbo" button, pushing which you could speed up the PC performance.
Today the use of the new processors of the Intel® Core brand signifies that the "Turbo" button is on and it cannot be switched off ever.

On 28 January 2010 the Intel Corporation (according to some sources, 70-80% of the world out­put of computers run on their processors) unveiled its new fami­ly of Intel® Core™ processors for the first time in the countries of Central Asia and South Caucasus. The processors are manufactured in accordance with the require­ments of the so-called 32-nanome-ter technology for notebooks, desktop PCs and networks sup­porting Intel® Turbo Boost and Intel® Hyper Threading, demon­strating the higher degree of inte­gration and special, "smart" perfor­mance rate. The new models were launched at a presentation in Almaty by the Intel Regional Director in the countries of Central Asia and South Caucasus Dmitry Kissel, Intel technical experts Alexey Rogachkov and Alexandr Khomenko and Intel CIS director of press service Mikhail Rybakov. (It would be interesting to men­tion that Mr Rybakov himself was a professional experienced journal­ist who visited Armenia with the group of Russian journalists to cover the 1700 anniversary of adoption of Christianity).

The Intel team

The Intel team presenting 17 new processors.

From right to left: Mikhail Rybakov, Alexey Rogachkov, Dmitry Kissel and Yulia Smelkova


Intel partners such as Hewlett -Packard (HP), Asus, Acer and some other companies also dis­played new PC models built around the new Intel® Core™ processors of 2010.
"The pioneering new series of Intel® Core™ 2010 processors we are celebrating today in Almaty is a milestone triumph of new tech­nologies," said Dmitry Kissel at the glittering presentation ceremo­ny billed as "Techno Core 2010. New Stars in the East". "The 2010 processors self-adjust as per pro­gram requirements, boosting their output in excess of the nominal just when it is actually required, and saving maximum energy whenever possible otherwise. Let us welcome the innovation of the Intel processors - brand new stars in the East!"
It is no secret that outdated PCs do not answer to today's needs, and it is difficult or even impossible with them to:

  • watch HD video,
  • file, edit or exchange family photos and videos,
  • watch films on DVD or Blue Ray,
  • launch several programs simultaneously.
The new family of processors, as testified by the experts, enables us to meet all those requirements with high speed and high quality, and that all was demonstratedto us the gathered.
After the presentation your cor­respondent had an opportunity to have a word with Dmitry Kissel.
Asked if the new technologies of chip manufacture might lead to a price increase of the end products (that is PCs), Mr Kissel cited the "Moore law" (so named after the first President of the Intel Corporation), whereby every 18 months doubling of processor capacity is achieved for the same price. "The entire history of Intel knows not a single instance when a new generation processor's price
rose visavis that of the previous generation", remarked the Intel Regional Director.
He also pointed out that for him the very notion of PC "accessibili­ty" means first and foremost access to the Internet, to the content, to data bases, and high speed access at that, and financial concerns are but of secondary importance. When confronted with my state­ment that the CIS countries, Armenia included, are not populat­ed by affluent individuals, he shrugged it off by remarking that "people seem to feel they can afford to purchase smartphones for USD 400-500, and the same money can buy you a quite decent computer."
Mr Kissel characterised their long-term cooperation with Armenian partners as "very fruit­ful", which fully applies to Unicomp, a long-time Intel partner in Armenia, still the only - in the RA and one of the very few part­ners in CIS which can boast the highest possible status for an inte­grator company - the Intel® Channel Premier Partner. To note, Armen Baldryan, Founding Director of Unicomp, is the only representative of CIS countries in the Intel EMEA Council.
Intel cooperates also with DOXX Computers, some other Armenian firms.
Dmitry Kissel stressed they provide "maximum support" to their Armenian partners, resulting in regular activities on "very seri­ous" training and upgrading of technical specialists aimed at them being able to construct the most optimal solutions for the end con­sumers of Intel products, as well as holding joint marketing actions.
Speaking about further expan­sion, he pointed out: "Our long­standing partners Hewlett-Packard and Unicomp are involved in the "Computer for All" program being currently implemented in Armenia; HP experts shared with us results of its pilot stage. We think that program is a right one and we are currently deliberating as to which format we should adopt and on which resources we should rely in order to support our partners in their effort". As was recently announced in Armenia (by The Highlights first), in the nearest future Mr Craig Barrett is to visit Armenia. The former Chairman of the Board of Directors of Intel (whom top Silicon Valley bosses are proud to call their teacher) is to receive hon­ors in Armenia - he became the
first-ever recipient of the newly-established Armenian President's Award "For the Outstanding
Contribution to the Development of Global Information Technologies". Dmitry Kissel, who accompanied Craig Barrett in his CIS voyage in 2007, in particu­lar, visits to Kazakhstan and Azerbaijan, said that Intel -Armenia cooperation received a serious impetus as a result of the RA Prime Minister Tigran Sargsyan's meetings with Craig Barrett, and, indeed, with Intel Vice President John Davis, other top executives of the Corporation within the framework of ArmTech-3 Congress held in California in November 2009. According to him, Intel chiefs, in particular, suggested their support in Armenian-language localisation of educational content, such as school courses and PC Basics, which is a general guide to com­puter literacy.
How Armenian users differ from those abroad? As a good diplomat, Mr Kissel noted that "there is no marked difference between consumers in different regions of CIS"; at the same time he went on to say "how pleasantly he was surprised" when way back, as Pentium had been introduced, he saw no traditional inertia among the users when Armenians embraced the new advanced brand as opposed to the cheaper Celeron.
Almaty - Yerevan

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